Beats – Re-Established

 

Beats celebrated LeBron’s return to Cleveland with this Powerbeats 2 Wireless campaign. Below are the vignettes of LeBron’s boyhood and upbringing that I created for digital.

 

Beats By Dre - LeBron Re-Established 2014 | Mom

 

 

Beats By Dre - LeBron Re-Established 2014 | Hawkins Court

 

 

Beats By Dre - LeBron Re-Established 2014 | Spring Hill

 

 

Beats By Dre - LeBron Re-Established 2014 | Akron

 

 

Beats By Dre - LeBron Re-Established 2014 | 439 Hickory Street

 

 

Beats By Dre - LeBron Re-Established 2014 | St. Vincent St. Mary's