Blackberry Messenger

 

I co-directed an animated Blackberry campaign with Zoe Wishart and Ben Lee. Production by SDF-1. The campaign spanned across major cities in North America in out of home media. The film shown here is in Times Square, NYC.

The idea was about visualizing real-time conversations being had on Blackberry Messenger. The chat bubbles build up to reveal taglines in negative space.

 

Blackberry BBM campaign I co-directed an animated Blackberry campaign with Zoe Wishart and Ben Lee. Production by SDF-1. The campaign spanned across major cities in North America in Out Of Home media. The film shown here is in Times Square, New York City.

 

 

Process