Nike – Meta 7

 

Nike invited me to apply my touch for their Premium Performance campaign.

Personifying three key facets of the Nike Free Trainer 7.0 are three mild-mannered creatures who transmorph into powerful beings. The animated film, art pieces and print campaign submerges them into the urban playground of a Taiwanese city, which uses 100% of the shoe’s parts and draws visual cues from from tapestries of Taiwanese folk art. The project was featured at Tokyo Designers Week.

 

Nike invited me to apply my touch for their Premium Performance campaign. Personifying three key facets of the Nike Free Trainer 7.0 are three mild-mannered creatures who transmorph into powerful beings. The animated film, art pieces and print campaign submerges them into the urban playground of a Taiwanese city, which draws visual cues from from chapels, tapestries and Taiwanese folk art. The project was featured at Tokyo Designers Week.

 

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