Nike – Let the Run Tell You Why

 

Running isn’t seen as an enjoyable sport in China, and it doesn’t help that some schools use it as a form of punishment. The brief was to inspire non-runners to fall in love with the sport.

Since running is all heart, not head, we’re not going to tell you why. We’ll let the run tell you.
We created an interactive film that allows you to chase the answer down yourself.

I created the case study film, along with editing two and shooting several of the vignette films that branched off from the main spot. They feature Liu Xiang and Fudan Girls.

 

Nike Running - Let the Run Tell You Why - Fudan Girls

 

Nike Running - Let the Run Tell You Why - Liu Xiang

 

 

Case study

 

Nike - Let the Run Tell You Why - Case Study. This is the case study film for the Let the Run Tell You Why running campaign. #跑了就懂#