Nike x WK Interact

 

Centering around the Shanghai International Marathon, Nike and and Wieden+Kennedy Shanghai put up a total of eight street art murals showcasing the city’s burgeoning running scene. The campaign, dubbed “Unstoppable,” honored Shanghai’s runners, who have to overcome the cramped quarters and rampant air pollution of their home city. One of the murals, by celebrated French street artist WK Interact, featured the retired pro runner Jin Yuan, who now coaches the Shanghai chapter of the Nike Run Club. I documented the project, and this resulting short film offers a behind the scenes look into the making of the mural, as well as interviews with WK Interact and Jin Yuan.

 

NIKE - WK Interact for the Shanghai Marathon