Nike – Meta 7


Nike invited me to apply my touch for their Premium Performance campaign.

Personifying three key facets of the Nike Free Trainer 7.0 are three mild-mannered creatures who transmorph into powerful beings. The animated film, art pieces and print campaign submerges them into the urban playground of a Taiwanese city, which uses 100% of the shoe’s parts and draws visual cues from from tapestries of Taiwanese folk art. The project was featured at Tokyo Designers Week.